Archive for the ‘Branding and Marketing’ Category
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I am passionate about teaching you how to advertise your website. Advertising your website is so critical that I truly believe you can not be successful in your business without it.
In my own marketing efforts, I have made most every mistake possible, so just maybe…..I have actually learned a thing or two, because I am a successful marketer! Whew! Lots of trial and error, though.
If I can help just one person, I will feel a sense of accomplishment.
Let’s begin with targeted website traffic. To get the right type of traffic to your website you need to concentrate on “targeting” your audience. Advertising your website does not mean you want any ole’ kind of traffic. That is easy. But you are discriminating and want targeted traffic with people that will buy your products. You do not want traffic sightseers. There is a vast difference between obtaining “traffic” and getting the right types of buying traffic.
It is possible to target your traffic when you understand the market and demographics of the kinds of customers you want to reach. This takes some researching time and effort! Yes. Nasty word, EFFORT. But advertising your website is worth it if you dedicate yourself to that effort. When you are in business to make money, taking time to research is one of the elements that will always work for you. Go for it and become a winner……
Place your advertising on specific sites that reach the audience you seek. Be selective with where you place your ads; you do not want to sell to just anyone. It may be that you will see a lower amount of traffic in the beginning, but changing how and where you advertise will soon increase your sales from these new methods.
Use advertising with higher quality of content. As in everything, quality is essential. You want to appeal to people who are interested in your products. Change how you word or phrase your content. Add details of the product. Be as specific as possible. Your customers want to know exactly what you are offering. It is not sufficient to just “post” your product in an ad. It needs to stand out.
Place your advertisements on content based sites. Advertising your website is as close as finding a similar product but who is not a competitor. The site will have relevant content. Put your ad there and people viewing that site will see your ad and click on it to find your product. Once again, be specific in the detail of the ad contents.
Please use different forms of the keywords and phrases when advertising your website. Not everyone has the same vocabulary. The expansion of the terminology increases your traffic and the search engines will also see you have expanded the terms. Your rankings will be increased by the search engines and you will rank higher when someone searches your phrase. You must think like your potential customer.
When you start to think as a customer instead of a business owner, advertising your website becomes a cinch because you may have increased your audience. Too many businesses make the mistake of sticking with the same terms because they feel it to be a safe zone. Step out of that box and take a chance and make changes in your advertising, to reach a higher number of people.
Advertising is an ever changing technique. Do not fall into a rut by doing what everyone else does. Often those methods have become stale! Advertising your website needs for you to be inventive! You WILL see a difference in your marketing, traffic and SALES.
Your success is my focus,
According to Wikipedia (the online free dictionary), PLR (Private Label Rights) “is a concept used in Internet Marketing and derived from private labeling. It’s a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition”. “Similar licenses include resell rights, also used in Internet Marketing”.
My dear readers:
Are you rolling your eyes yet? When I first heard about P L R, or PLR (no spaces), I was totally confounded and not at all sure that I wanted to know much more about it. Perhaps, but only perhaps, I can help to demystify P L R for you. At least I will try.
PLR = Private Label Rights
You either purchase or download a product, and you can change it however you like. You will be given a source file so that you can edit the content. Be sure to check the “fine print” and look closely at the license. Sometimes they are a little restrictive on how you are able to sell them, give them away, etc.
Licenses differ with each author and seller, but the basic premise is that the license permits you to re-brand the content under your own name and brand (excluding copyright). This means that the product can be modified, sold, resold or re purposed in many different formats. IE: articles, reports, ebooks, software, templates, graphics and even videos.
In my experience, PLR is best used as a “resource” rather than a “source”, meaning that users should consider revising and improving existing private label content before distributing it under their own brand. You want it to reflect your uniqueness!
Any website or blog owner knows how hard it can be to keep their sites updated with fresh and interesting content. You don’t always have time to write everything yourself, and hiring a ghostwriter to create unique articles only for you can get very expensive. That’s where P L R can be extremely helpful.
But be careful! Having PLR content available can be a godsend or a curse. It can be so easy to fall into the temptation of adding it to your website without editing the content to fit your own personality. When you publish a PLR article without editing it first, you are devaluing your website or blog by using content that has already been published elsewhere (unless you are the first to buy it).
So be sure to change it! Rewrite it. Add something new. Use bullet points. Make it unique to your niche. Always be aware of the quality of the writing that you are providing. Some PLR is good, some really bad. Like everything else in life.
P L R – What is it? I hope I have fostered some useful and relevant information in your mind. PLR can save you a great deal of time. While I seldom use PLR myself, I know it is there if I get into a bind and need some information fast.
Has this been helpful? Let me know.
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I promised to write more on Article Marketing
so here it is.
The body is the substance of your article and you
should make it flow and not be “stiff”. Often I write
the body of my article first and the title afterwards.
Your title needs to be captivating, so that people will
choose to read it. By writing about my subject first,
I feel that I can really get into my topic with my heart
and my soul. Does that make sense?
If you are writing the body first, pick 3-4 main ideas
that the reader can benefit from knowing. You can
either write a paragraph for each one, or list each idea
in a bulleted or 1,2,3 fashion. Try to make your article
You have a general idea of the subject or topic you want
to tell people about. While writing, perhaps, a compelling
title will come to you. Try to write naturally, as though
you were actually talking to your reader.
I usually do not write a conclusion to my articles.
Why? I want my reader to go immediately to my
fabulously captivating biography. Give them a
really good reason to go to your opt-in page! You
are building a list, remember?
In your bio, leave out your accomplishments or
numerous awards. They do not care. The reader
only wants to read what is in it “for him”. Were
his questions answered? Were you able to help
him with pertinent, concise and good information?
Were you believable? If you were, then your reader
knows you know what you are talking about.
Be sure to write an introductory paragraph with
good keywords in it.
To make your article more readable, add breaks
after every few lines. Do not worry that it is not
technically correct….it is far more important
online that it is easily readable. ie: if your paragraph
has 8 lines, perhaps split it in two. At a natural
breaking point, of course.
A lot of your readers will only skim what you have
In the next article I will tell you how to submit your
articles to the different directories. With specifics.
Writing and submitting articles to directories is an
effective way to build your list. But you do have to
like to write. I do.
I am including a link to help you build an opt-in page.
It is the best out there…..and it is FREE.
Have you tried marketing to a forum? Lots of people have,
and are, successfully. Niche Marketing can be strategically
built using Forum Marketing. Try it. It works for me!
Trying to get traffic to your websites can be extremely frustrating.
Other times, you forget the site is even online and you realize you
are getting good traffic. How can this be? Well, there is a new guy
on the block and his name is Forum Marketing.
Forum Marketing just arrived relatively recently (at least I
did not know about him!). He really is just what he sounds
like……the process of marketing your website in a forum.
You would choose to join some forums related to your niche.
BUT, there are rules associated with this
method to be successful. And you MUST follow the
rules (just like school, I guess)
1. Become a willing and active participant in the forum.
2. Do NOT “sell”
3. Don’t give your website address in the beginning. There
will be plenty of time for that later, after you have been
4. Post some worthwhile content the first few times you are
in the forum.
5. Do read some of the posts for ideas on articles and short
reports you can write. You might find some unanswered
questions about the niche that you know the answers to. You
will have helped someone!
6. Do NOT disobey the rules. If the site says you cannot post
links, respect that.
Forum marketing is a great way to learn more about your
niche while also building a good reputation for yourself.
While I am posting this to get your interest peaked in Forum
Marketing, I am writing a follow-up article to give you
further information . So be sure to read the next post.