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P L R – What Is It?

May 1st, 2012 |

Author: admin

According to Wikipedia (the online free dictionary), PLR (Private Label Rights) “is a concept used in Internet Marketing and derived from private labeling. It’s a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition”. “Similar licenses include resell rights, also used in Internet Marketing”.

My dear readers:

Are you rolling your eyes yet? When I first heard about P L R, or PLR (no spaces), I was totally confounded and not at all sure that I wanted to know much more about it. Perhaps, but only perhaps, I can help to demystify P L R for you. At least I will try.

PLR = Private Label Rights

You either purchase or download a product, and you can change it however you like. You will be given a source file so that you can edit the content. Be sure to check the “fine print” and look closely at the license. Sometimes they are a little restrictive on how you are able to sell them, give them away, etc.

Licenses differ with each author and seller, but the basic premise is that the license permits you to re-brand the content under your own name and brand (excluding copyright). This means that the product can be modified, sold, resold or re purposed in many different formats. IE: articles, reports, ebooks, software, templates, graphics and even videos.

In my experience, PLR is best used as a “resource” rather than a “source”, meaning that users should consider revising and improving existing private label content before distributing it under their own brand. You want it to reflect your uniqueness!

Any website or blog owner knows how hard it can be to keep their sites updated with fresh and interesting content. You don’t always have time to write everything yourself, and hiring a ghostwriter to create unique articles only for you can get very expensive. That’s where P L R can be extremely helpful.

But be careful! Having PLR content available can be a godsend or a curse. It can be so easy to fall into the temptation of adding it to your website without editing the content to fit your own personality. When you publish a PLR article without editing it first, you are devaluing your website or blog by using content that has already been published elsewhere (unless you are the first to buy it).

So be sure to change it! Rewrite it. Add something new. Use bullet points. Make it unique to your niche. Always be aware of the quality of the writing that you are providing. Some PLR is good, some really bad. Like everything else in life.

P L R – What is it? I hope I have fostered some useful and relevant information in your mind. PLR can save you a great deal of time. While I seldom use PLR myself, I know it is there if I get into a bind and need some information fast.

Has this been helpful? Let me know.

Most sincerely,

Maureen Amberg

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